Eighty percent of retailers use regular customer emails to build customer relationships.      2010 Online Retail Holiday Readiness Report, WebTrends

65% of the demographic between the ages of 18 to 34, the age demographic most comfortable with IM, SMS and emerging communications methods, will favor email to communicate with businesses in five years.                                                           Habeas 
Email's ROI in 2008 was $45.06 for every dollar spent on it.                                                      - DMA (2009) 
Marketers' average click rates jumped 27.6% from 4.7% in the second quarter of 2009 to 5.9% in the third. - Epsilon "Q3 2008 Email Trends and Benchmark" (Jan 2010)

44% of email users said email inspired at least one online purchase and 41% said it prompted at least one offline purchase.
- JupiterResearch's The Social and Portable Inbox(2008)

Small businesses achieved an average open rate of 26%. - MailChimp (2008)

       Open rates were highest on Mondays, Tuesdays, and the weekends.- MailerMailer (2009)

Emails with shorter subject lines significantly outperformed emails with longer subject lines.
MailerMailer (2008)
             Over 29% of respondents said they would redeem an online voucher, while 40% would consider purchasing the product the next time they went shopping. - Unilever, eCircle and GFK (2010)        
       Eighty-eight percent of respondents reported forwarding jokes or cartoons.                                    Sharpe Partners (Jan 2010)

     Email presently generates 21.6% of total revenue from campaigns. Direct Marketing    Association "The Integrated Marketing Media Mix" (2008)
Email's ROI index is 70 percent higher than any other direct-response marketing vehicle.          Direct Marketing Association (2006)

65% of respondents in a consumer survey said they had a more favorable opinion of the companies that send them email. - Epsilon (Oct 2011)
There were some noticeable differences between the responses from men and women. In particular, 73% of women and 49% of men regularly save email in their inbox to refer to it later when making purchases. This suggests that men are more likely to make impulse buys while women will wait for a deal or contemplate a purchase further. - Epsilon "Branding Survey" (Feb 2011)

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